Affordable Skincare Heroes The Ordinary That Works

In a skincare industry filled with glossy promises and premium-priced potions, The Ordinary emerged as a revolutionary force that changed how we think about effective skincare. With its clinical approach, straightforward packaging, and focus on single active ingredients, The Ordinary has made science-backed skincare accessible to everyone. But with dozens of products in their lineup, which ones truly deliver results? This comprehensive guide highlights The Ordinary products that dermatologists, skincare enthusiasts, and scientific research agree are worth adding to your routine.

The Philosophy Behind The Ordinary’s Success

Before diving into specific products, it’s important to understand what makes The Ordinary different from other skincare brands. The company built its reputation on several key principles:

Ingredient Transparency: Each product clearly states its active ingredients and concentrations.
Scientific Formulations: Products are formulated based on established research rather than marketing trends.
Minimal Additives: Formulations focus on active ingredients without unnecessary fillers, fragrances, or colorants.
Clinical Packaging: The simple dropper bottles and tubes focus on function rather than luxury aesthetics.
Targeted Solutions: Instead of all-in-one products, The Ordinary offers specific solutions for individual skin concerns.

These principles have allowed The Ordinary to deliver effective skincare solutions that rival much more expensive alternatives. Let’s explore the standout products that have earned their reputation as genuine skincare heroes.

Exfoliants: Resurfacing for Renewed Skin

Glycolic Acid 7% Toning Solution

This liquid exfoliant has gained cult status for good reason. With 7% glycolic acid (an alpha hydroxy acid or AHA), it effectively removes dead skin cells from the surface, improving skin texture, brightness, and clarity over time.

Why it works: Research confirms that glycolic acid is one of the most effective AHAs due to its small molecular size, which allows it to penetrate the skin easily. Regular use helps stimulate cell turnover, fade hyperpigmentation, and improve the appearance of fine lines. The addition of Tasmanian pepperberry derivative helps reduce irritation associated with acid use.

Best for: Normal to oily skin types looking to improve texture, brightness, and minor signs of aging. Those with congested pores or dull complexions will see the most dramatic results.

How to use it: Apply once daily, preferably in the evening, after cleansing and before serums. New users should start with 2-3 times weekly applications, gradually increasing frequency as tolerance builds.

Lactic Acid 5% + HA

For those who find glycolic acid too irritating, The Ordinary’s Lactic Acid 5% + HA offers a gentler alternative that still delivers impressive exfoliation benefits.

Why it works: Lactic acid has a slightly larger molecular structure than glycolic acid, making it less penetrative and more suitable for sensitive skin. It exfoliates while simultaneously hydrating the skin. The addition of hyaluronic acid further boosts moisture levels, making this an excellent choice for those concerned about dryness from chemical exfoliation.

Best for: Sensitive and dry skin types that need gentle exfoliation. It’s also an ideal starting point for chemical exfoliation beginners.

How to use it: Apply in the evening after cleansing, 2-3 times per week. Can gradually increase to nightly use as tolerance develops.

Hydration Essentials: Moisture Barrier Support

Hyaluronic Acid 2% + B5

This bestseller addresses one of the most common skincare concerns: dehydration. Its multi-molecular weight formula ensures hydration at different skin depths.

Why it works: Hyaluronic acid is a glycosaminoglycan naturally found in the skin that can hold up to 1000 times its weight in water. The Ordinary’s formulation uses three different molecular weights of hyaluronic acid to target multiple skin layers. The addition of vitamin B5 (panthenol) enhances surface hydration and promotes healing.

Best for: All skin types, especially dehydrated skin that lacks water content. Even oily skin types benefit from proper hydration, which can actually help regulate sebum production.

How to use it: Apply to damp skin for optimal results, morning and evening after cleansing and before heavier products. For maximum effectiveness, follow with a moisturizer to seal in the hydration.

Natural Moisturizing Factors + HA

This non-greasy moisturizer mimics the skin’s natural hydration system, making it universally beneficial for all skin types.

Why it works: Natural moisturizing factors (NMFs) are elements that keep the outer layer of the skin protected and well-hydrated. This formulation includes multiple amino acids, fatty acids, triglycerides, urea, ceramides, phospholipids, and hyaluronic acid—all components naturally found in healthy skin. Together, they support the skin barrier function and maintain proper hydration levels.

Best for: All skin types looking for non-comedogenic, effective hydration. Its lightweight texture makes it particularly suitable for normal to oily skin types.

How to use it: Apply as the final step in your skincare routine (except for sunscreen during the day), morning and evening.

Anti-Aging Champions: Preventative and Corrective Care

Buffet

This multi-peptide serum has earned its place as The Ordinary’s premier anti-aging solution, addressing multiple signs of aging simultaneously.

Why it works: The aptly named « Buffet » combines several technologies: multiple peptide complexes (Matrixyl 3000, Matrixyl Synthe’6, ARGIRELOX, and SYN-AKE) that target different aspects of skin aging, plus hyaluronic acid for hydration. These peptides help stimulate collagen production, improve skin elasticity, and reduce the appearance of dynamic wrinkles.

Best for: All skin types concerned with signs of aging, particularly fine lines, loss of firmness, and uneven texture. It’s gentle enough for sensitive skin but effective enough for mature skin.

How to use it: Apply morning and evening after cleansing and before heavier products. Compatible with most other skincare ingredients, making it easy to incorporate into existing routines.

Retinol 0.5% in Squalane

When it comes to proven anti-aging ingredients, retinol remains the gold standard, and The Ordinary’s moderate-strength formulation delivers results without excessive irritation.

Why it works: Retinol, a vitamin A derivative, accelerates cell turnover, stimulates collagen production, and helps regulate oil production. The 0.5% concentration provides visible results while minimizing the irritation often associated with retinoids. The squalane base—a plant-derived oil similar to the skin’s natural sebum—helps offset potential dryness and enhances absorption.

Best for: Those with previous retinol experience looking to address signs of aging, uneven skin texture, and minor scarring. Not recommended for very sensitive skin or those new to retinoids (who should start with the 0.2% formula).

How to use it: Apply a small amount in the evening only, after water-based serums and before heavier creams. Start with twice-weekly application, gradually increasing frequency as tolerance builds. Always use sunscreen during the day, as retinol increases sun sensitivity.

Granactive Retinoid 2% Emulsion

For those seeking the benefits of retinoid treatments without the typical irritation, this next-generation formulation offers a gentler alternative.

Why it works: Unlike traditional retinol, which must be converted by the skin into retinoic acid, granactive retinoid is a complex of solubilized hydroxypinacolone retinoate (HPR)—a retinoic acid ester that binds directly to retinoid receptors. This direct action allows for similar benefits to retinol but with significantly less irritation. The emulsion format further enhances tolerability and absorption.

Best for: Retinoid beginners, sensitive skin types, or those who’ve experienced irritation with traditional retinol products but still want anti-aging benefits.

How to use it: Apply in the evening after water-based treatments. Can be used daily by most skin types, though starting with every other day is recommended for newcomers to retinoid products.

Targeted Solutions: Specific Concern Treatments

Niacinamide 10% + Zinc 1%

This bestselling serum has developed an almost cult-like following for its ability to address multiple concerns simultaneously, particularly for those with oily or acne-prone skin.

Why it works: Niacinamide (vitamin B3) is one of skincare’s true multitaskers. At a 10% concentration, it effectively regulates sebum production, minimizes pore appearance, strengthens the skin barrier, reduces inflammation, and helps fade hyperpigmentation. The addition of zinc salt provides additional oil control and may help with wound healing, making it excellent for acne-prone skin.

Best for: Oily, combination, and acne-prone skin types. Also beneficial for those with enlarged pores, uneven skin tone, or weakened skin barriers.

How to use it: Apply morning and evening after cleansing and before moisturizer. Can be used alongside most other skincare ingredients, though some users prefer to separate it from pure vitamin C serums to avoid potential flushing.

Azelaic Acid Suspension 10%

This under-appreciated gem effectively addresses multiple skin concerns from rosacea to acne to hyperpigmentation.

Why it works: Azelaic acid is a dicarboxylic acid with remarkable multitasking abilities. It has anti-inflammatory, antibacterial, and keratolytic properties, making it effective against acne. It also inhibits tyrosinase (an enzyme involved in pigment production), helping fade dark spots and melasma. Clinical studies show it’s one of the few over-the-counter ingredients effective for rosacea.

Best for: Those dealing with rosacea, persistent acne, post-inflammatory hyperpigmentation, or melasma. Its gentle action makes it suitable for sensitive skin that can’t tolerate stronger acids or retinoids.

How to use it: Apply once or twice daily after water-based treatments and before oils or creams. The cream-gel texture works well in both morning and evening routines.

Alpha Arbutin 2% + HA

For those battling dark spots, melasma, or post-inflammatory hyperpigmentation, this serum offers one of the most effective non-prescription solutions available.

Why it works: Alpha arbutin is a glycosylated hydroquinone that inhibits tyrosinase activity, effectively preventing and reducing hyperpigmentation. Unlike hydroquinone, it doesn’t come with concerns about long-term use safety. The 2% concentration is considered optimal for results without irritation, and the addition of hyaluronic acid ensures the formula remains hydrating.

Best for: All skin types dealing with hyperpigmentation issues, including sun damage, melasma, post-inflammatory hyperpigmentation from acne, or age spots. Particularly valuable for darker skin tones where discoloration is a primary concern.

How to use it: Apply morning and evening before oils and creams. For maximum effectiveness, always pair with daily sunscreen use, as UV exposure can counteract the brightening benefits.

Protective Essentials: Antioxidant Care

100% Organic Cold-Pressed Rose Hip Seed Oil

This simple yet powerful oil has earned its reputation as one of The Ordinary’s most beloved products for its ability to nourish, repair, and protect the skin.

Why it works: Rose hip seed oil is naturally rich in essential fatty acids (particularly linoleic acid), vitamin A, and vitamin C. These components help strengthen the skin barrier, provide antioxidant protection, reduce inflammation, promote cellular regeneration, and improve skin elasticity. The cold-pressed extraction method ensures maximum retention of these beneficial compounds.

Best for: Dry, mature, or damaged skin seeking repair and rejuvenation. Also excellent for those with acne scars or hyperpigmentation, as the vitamin A content provides mild retinol-like benefits over time.

How to use it: Apply 2-3 drops as the final step in your evening skincare routine after water-based products. Can be mixed with moisturizer for easier application. Some people with very dry skin also use it in the morning routine.

Ethylated Ascorbic Acid 15% Solution

For those seeking the powerful antioxidant benefits of vitamin C without the stability issues of pure ascorbic acid, this solution offers an excellent alternative.

Why it works: Ethylated ascorbic acid is a vitamin C derivative that offers improved stability and skin penetration compared to traditional L-ascorbic acid. At 15% concentration, it provides significant antioxidant protection, helps brighten the skin, evens skin tone, and supports collagen production. The light oil formula ensures better stability and enhanced delivery.

Best for: Anyone looking for antioxidant protection and brightening benefits who has found traditional vitamin C serums either too unstable or irritating. Particularly valuable for those with early signs of photoaging.

How to use it: Apply a few drops in the morning after water-based serums and before moisturizer and sunscreen. Can also be used in the evening, though many dermatologists recommend using antioxidants primarily for daytime protection.

Building Your Routine with The Ordinary

One of the advantages of The Ordinary’s approach is the ability to customize your skincare routine precisely to your needs. However, this can also be overwhelming. Here’s a simple framework for building an effective routine with The Ordinary products:

Morning Routine Building Blocks:

Cleanser (The Ordinary’s Squalane Cleanser)
Hydration (Hyaluronic Acid 2% + B5)
Treatment (Niacinamide 10% + Zinc 1% or Alpha Arbutin 2% + HA)
Antioxidant (Ethylated Ascorbic Acid 15% Solution)
Moisture (Natural Moisturizing Factors + HA)
Sunscreen (not offered by The Ordinary but essential)

Evening Routine Building Blocks:

Cleanser (Squalane Cleanser)
Exfoliation (Glycolic Acid 7% Toning Solution or Lactic Acid 5% + HA, 2-3 times weekly)
Hydration (Hyaluronic Acid 2% + B5)
Treatment (Buffet, Retinol 0.5% in Squalane, or Granactive Retinoid 2% Emulsion)
Targeted Solution (Azelaic Acid Suspension 10% or Alpha Arbutin 2% + HA)
Moisture (Natural Moisturizing Factors + HA and/or Rose Hip Seed Oil)

Remember to introduce new products gradually—one at a time, with at least a week between additions—to monitor how your skin responds and avoid overwhelming it with too many active ingredients at once.

Key Tips for Success with The Ordinary

Less is more: Despite the affordable price point, resist the urge to use too many products simultaneously. Focus on your primary skin concerns first.
Patch test: Always test new products on a small area first, particularly if you have sensitive skin or are using more potent formulations.
Respect contraindications: Be aware that certain ingredients shouldn’t be used together in the same routine (like direct acids and retinol, or vitamin C and niacinamide for some sensitive individuals).
Be patient: Most skincare results take time—typically at least 4-6 weeks of consistent use before significant changes become visible.
Consult The Ordinary’s regimen guide: The brand offers excellent resources on their website for ingredient conflicts and suggested routines.

Conclusion: Science-Backed Skincare for Everyone

The Ordinary has fundamentally changed the skincare landscape by proving that effective, science-backed formulations don’t need to come with luxury prices. The products highlighted in this guide have earned their reputations through consistent results, dermatologist recommendations, and positive user experiences across diverse skin types.

Whether you’re a skincare novice looking to build your first effective routine or a seasoned enthusiast wanting to optimize your regimen without unnecessary spending, these affordable heroes from The Ordinary deserve a place in your skincare collection. By focusing on proven ingredients at effective concentrations, The Ordinary has made good skin accessible to all—proving that extraordinary results don’t require extraordinary spending.

Remember that the best skincare routine is one you’ll consistently follow, and The Ordinary’s straightforward approach and affordable price point make consistency easier than ever. Your skin will thank you for choosing science over marketing hype, delivering the results you’ve been searching for without the premium price tag.